


Welcome to the Futures
of Creative Work!
Ideas From Tomorrow is a global exploration about the futures of the orange economy.
Covering more than 15 industries, from Design to Publishing, from Music to Software Development, from Film to Architecture, the creative economy is expected to represent 10% of the global GDP within 2030.
But what will be the shape of creative work in the upcoming future?
Join a pool of international creative leaders from more than 30 countries to share your insights and receive the updates about the research.
Three different timelines ready to be explored.
Since the structure of the creative economy is extremely complex we adopted the Pace Layers model, designed by Stewart Brand and Brian Eno, as the general framework to accommodate different insights. The research is distributed over three different timespans, each one focusing on a pair of layers: short-term (Art & Commerce), mid-term (Infrastructure & Governance), long-term (Culture & Nature).
2029
ART & COMMERCE
From upcoming mass-media trends to the rise of new hybrid business models: an exploration on imminent possibilities.
2039
INFRASTRUCTURE & GOVERNANCE
Will algorithms become self-conscious? Will a global authority be able to discipline the global creative market?
2079
CULTURE & NATURE
How creative practices will impact on the evolution of cultures and rebuild a connection between mankind and Earth?
Download the latest report.
Fill the form to receive a free copy of the research,
including all the insights collected so far.
Designed to serve the global creative community.
Ideas From Tomorrow is made by creative people to help creative people protect, enhance and celebrate the power of creative work.
Any individual, company, institute, academy is welcome to contribute to the research and access the results.
Confusion Works
An independent creative studio based in Rome, Italy, specialized in communication strategies, corporate training, foresight projects.
VAT number: IT17228391003
Roberto Ottolino
Creative strategist, consultant, author, lecturer.
Specialised in Social Foresight at the University of Trento and in Future Strategy at the Copenhagen Institute for Futures Studies.